For the purpose of the Data Protection Act 1998 (the Act) and from the 25 May 2018, the EU General Data Protection Regulation 2016/679 (the GDPR), the data controller is Dukes Boots Limited (company no. 8844599), having its registered office at 42 Northgate, Canterbury, Kent, CT1 1BE.

At Dukes Boots (Dukes Boots Limited) we are committed to protecting your privacy. This Privacy Policy sets out our privacy practices for the Dukes Boots website. Please take the time to review this Privacy Policy carefully as it tells you how your personal information will be treated by us.

By using the Dukes Boots website (the “Site”) and our services, you unconditionally agree to be bound by this Privacy Policy.

Dukes Boots wants to offer you the best possible internet experience; consequently, additional functions, features, products or services are incorporated into the Site from time to time. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy. As a result, please remember to refer back to this Privacy Policy regularly to review any amendments.

If you have any questions regarding our Privacy Policy, then you can call us on 0800 888 6268, or email us at

Date of last update: 22 May 2018 



  • reply to your enquiries and requests for information;
  • receive and process orders submitted by you;
  • customise the service we provide to you;
  • carry out our obligations in relation to any agreement you have with us;
  • verify your identity;
  • anticipate and resolve problems with any goods or services supplied to you;
  • carry out market research and tracking of sales data;
  • send you newsletters, surveys or other information about our products and services by post, e-mail or SMS.
  • publish on the Site, at our discretion, your Submission comments.

If you place an order with us, you will need to set up an account before ordering. During this set up we will ask you to provide some personal information such as:

  • Full name;
  • Postal address and/or billing address;
  • Telephone number(s);
  • Email address;
  • Age and/or Date of Birth;

If you place an order with us, we will also ask for your payment details.

We may ask you for this information through our Site, or via one of our telephone operators, or we may collect this information through your e-mail or other communications with us. Certain information is collected automatically, as described later in this Privacy Policy.


When you visit our Site, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer the Site and to collect broad demographic information for aggregate use. Your IP address is also logged when you make a purchase as a fraud prevention measure required by the payment gateway.


We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Site. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Site. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Site with information relating to the number of users linking to our Site from their sites. You cannot be identified from this information.


We may store some information (commonly known as a “cookie”) on your computer when you look at our Site. This information facilitates your use of our Site and helps us to understand how our Site is used. You can erase or block cookies from your computer if you want to (your help screen or manual should tell you how to do this), but certain Dukes Boots services may not work correctly or at all if you set your browser not to accept cookies.


Staff from Dukes Boots or from our service providers, may contact you from time to time using the contact means you have supplied to us in order to get your views and comments on the service we provide to you.


It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time we may contact you using one of the contact methods you have provided, with details of our newsletters, surveys, products and services which we think may be of interest to you. If at any time you do not wish to receive these details, then send an e-mail message titled “unsubscribe” to Please note that active customers will continue to receive order and account communications from us.


Data Protection says that Dukes Boots is allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:

  • Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your Order.
  • Consent – where you agree to us using your information in this way e.g. for storing your payment card details.
  • Legitimate Interests - this means the interests of Dukes Boots in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.
  • Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.

We may use your personal data to:

How do we use personal data for this purpose

Legal basis:

Improve your experience on our website

We use personal data such as your name, email address, postal address, telephone number, IP address, preferences, site usage information and purchase history to improve your experience on our website. We may use this information to track your activities on our website; to recognise your computer or device so that you are able to save your preferences and stay logged in to the website without having to re-enter your online account credentials; to keep the contents of your shopping cart and remind you if you have left items in it and to otherwise enhance, monitor and analyse your usage of the website.

Our legitimate business interests in providing the best shopping and browsing experiences to our customers and visitors, to enable the use of our website and functionality and to protect their operation, to identify and resolve possible technical issues, and to continuously improve and protect our company, property and customers against fraud (referred to as “our legitimate interest”)

Identify you when you contact us

We may use your name, email address, postal address, telephone number or payment information to identify you when you contact us, for the purposes of processing and fulfilling your requests for products and services and keeping you informed about your requests.

Performance of our contractual obligations, our legitimate interest, or your consent.

Process and track your orders

We need to use your personal data to process your orders and keep you informed of their delivery or progress.

Performance of our contractual obligations, or our legitimate interest.

Resolve complaints and other customer service issues

We use your personal data to resolve your complaints or other customer service issues, such as delivery of, returning or replacing items you have ordered.

Performance of our contractual obligations, or our legitimate interest.

Answer your product or service enquiries

We use your personal data to answer your queries about our products, service and website and any other enquiries you make.

Performance of our contractual obligations, or our legitimate interest.

Detect and prevent fraudulent transactions

We may need to process your personal data in order to keep your payments safe and secure and protect against fraudulent transactions.

It is in our legitimate interests to process personal data to keep our customers' payments secure.

Comply with legal obligations to which we are subject

We may need to process your personal data to comply with legal obligations binding or accepted by us. For example, we may need to retain your transaction records for a period of time to comply with tax or accounting requirements.

Compliance with our legal obligations

Send you marketing information and staying in touch with you

We use your personal data to send you newsletters and marketing information about our products, services, offers and promotions that you may be interested in. You can unsubscribe from marketing communications at any time by following the instructions in any of the messages you may receive from us.

Your consent.

Carry out surveys and market research

We use your personal data to carry out market research of our customers’ opinions. This is to help improve our products and services, advertising and marketing, website content, customer service, and your overall customer experience.

Your consent.

Defend our legal rights and to protect the security or integrity of the websites, our customers and our business in general

We may need to process personal data in order to defend our legal rights, for example to enforce our terms and conditions or to collect unpaid debts that we are owed. We may also need to process personal data to protect the security and integrity of our websites, our customers and our business in general.

Our legitimate interest.




Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court Order or for the purposes of prevention of fraud or other crime).

We will only disclose and/or transfer your personal information to a third party either as part of a reorganisation or a sale of the assets of Dukes Boots, or having ensured that steps have first been taken to ensure that your privacy rights continue to be protected.

Dukes Boots works with a number of national and international trusted suppliers, individuals, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, fraud prevention agencies, shoe care brands and market research companies amongst others. Some examples of the categories of third parties with whom we share your data are:


In order for you to receive your goods, Dukes Boots works with a number of delivery and logisitics partners. We only pass limited information to them in order to ensure successful delivery of your order.


Dukes Boots works with businesses and individuals who support our website and our other business systems.


Dukes Boots works with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.


Dukes Boots works with trusted third party payment processing providers in order to securely take and manage payments.


We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, or you would like to remove your published Submission from the Site you may do so at any time by using the Contact Us page on this Site. 


Your personal information is processed by us and/or our service providers only for the period necessary for the purposes for which the information is collected, or where we are relying upon your consent until you withdraw that consent. When we no longer need to use your information for those purposes or if we are relying on your consent where you withdraw that consent, we will remove it from our systems and records or take steps to anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject).


Any changes We may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to this Privacy Policy.


We endeavour to process all personal data in line with Your rights under the GDPR. In particular, You have the rights to:-

  • Withdraw Your consent to Our processing Your personal data at any time. You can do this at any time by changing Your “Preferences” when you log in to Your account or by contacting Us at In certain circumstances, We can process Your personal data without Your consent in line with the lawful processing requirements in GDPR. These include (amongst other reasons) where processing is necessary to comply with a legal obligation, or to protect your vital interests.
  • Ask Us to rectify inaccurate or incomplete personal data. We would seek to rectify the data as soon as possible and usually within one month unless the request is complex
  • Ask Us to erase Your personal data. This is commonly referred to as the right to be forgotten. This right is only applicable where there is no compelling reason for the continued processing of Your personal data. There are some circumstances where this right to erasure does not apply and in such cases We would notify You of the reason(s) why We need to retain Your personal data (unless prevented to do so by law).
  • Restrict processing of Your personal data where, for example, the data is inaccurate, being processed unlawfully or where the data is no longer relevant to the specific purpose for processing. In such cases, We would retain the data but We would not process it further without Your consent, or if processing your data is for establishing, exercising or defending a legal claim, or for the protection of rights of other individuals, or for public interest reasons. In such circumstances, We would let You know that We intend to lift the restriction on processing Your personal data.
  • Request access to Your personal data via a subject access request. Your request should be made to Us in writing and We may ask you for proof of your identity before providing You with the data. There is usually no fee for making such a request however, in limited circumstances, We can charge an administrative fee (which will be based on the administrative cost of providing the information).
  • You have the right to ask Us not to process Your personal data for marketing purposes (including profiling). We will usually inform You (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise Your right to prevent such processing by checking certain boxes on the forms We use to collect your data. You can also exercise the right at any time by contacting us at
  • Obtain and reuse Your personal data for Your own purposes across different services (right to data portability). This right is only applicable to data that You have provided to Us, where We are processing the data based on Your consent or for the performance of a contract and when the processing is carried out by automated means. Where this right applies, the data will be provided to You in a structured, commonly used and machine-readable format.


If you have any questions or comments about this Privacy Notice or if you would like to make a request relating to your personal data, please submit your request to the Contact us section of our website or write to us at:

Privacy Policy

Dukes Boots Ltd,

42 Northgate, 





Version 2018.1. This Privacy Notice was last updated: 24 May 2018